Human Connections      in a Digital World

November 4-7, 2019
Walt Disney World Swan and Dolphin Resort, Orlando, FL

8 days, 22 hours, 37 minutes, 33 seconds
Until advanced pricing ends

Guest speaker

Magic Johnson

The Magic of Winning

In this engaging keynote, basketball Hall of Famer, Olympic gold medalist, and entrepreneur Magic Johnson will talk about his incredibly successful career both on the court and in the boardroom. Magic will inspire Symposium attendees with the story of his stunning ascent, his philosophy for success – including the importance of understanding who your customer is and how to connect with them in the digital age — and his vision for a bright future. Part of Magic’s keynote will include a fireside chat and taking audience questions. As an entrepreneur, he partnered with Sony Pictures to develop Magic Johnson Theatres. In 1998, he teamed with Starbucks to become the only franchisee in the history of the company, acquiring and eventually selling 125 stores.



How can brands thrive in a world where everyone wants to feel like a preferred customer? By connecting with people in new and lasting ways. This year's Symposium explores all the strategies and tactics brands can employ to deliver the best experience to each customer, every time.

Don’t miss the most important digital marketing event of the year!

Why attend?

  • Align


    Hear from the experts on ways to bring marketing, IT, and the C-Suite together around your digital transformation goal.

  • Deliver


    Learn best practices in using Sitecore’s digital experience platform for content, commerce, and personalization.

  • Thrive


    Get new ideas for creating lifelong connections with your customers.


Connecting Digital First
to Customer Experience

How do you get C-Suite alignment around your digital transformation initiative? We’ll cover the hot topics, from digital strategies to building customer trust and how to leverage AI. Learn how personalization, marketing automation, analytics, and customer data can drive better customer experiences. We’ll go deep into content management, experience design, omnichannel experiences, and more.

Keynote Speakers

Brendan Witcher

Forrester Research, VP and Principal Analyst

Desta Price

Sitecore, EVP, Product Management

Elissa Fink

CMO Adviser and Board Member

Emily Freeman

Technologist and Author, DevOps for Dummies

Magic Johnson

Basketball Hall of Famer, Olympic gold medalist, and entrepreneur

Mark Frost

Sitecore, Chief Executive Officer

Paige O'Neill

Sitecore, Chief Marketing Officer


World-Renowned, award-winning photographer

Dr. Rana el Kaliouby

Pioneer in Human Perception AI

Vijayanta Gupta

Sitecore, Global Vice President of Strategy & Industries

Pricing options

  • Super Early


    ENDS 6/4

  • Early Bird



  • Advanced



  • Onsite



Group pricing is now available.

Groups of 5-9 receive $75 off current pricing and groups of 10+ receive $100 off current price. Tickets must be purchased together and cannot be combined with additional discounts. Tickets are going fast. Get yours today!

2018 Symposium highlights
Couldn’t make it to last year’s Symposium?
Watch the 2018 Highlights videos:


Next up, watch the opening keynote from 2018:
Elevate the Experience to Transform Your Business,”
with Sitecore CEO Mark Frost and Sitecore CMO Paige O’Neill.

Stay near the action!

Hotel rooms at the Walt Disney World Swan & Dolphin Resort are now sold out. You can be added to the waitlist and the hotel will contact you if a room becomes available for your requested dates. To join the waitlist, click here.

There are several hotels in the surrounding area we recommend. To search for availability, visit
(search for Lake Buena Vista and your preferred reservation dates). Properties and room rates are subject to availability.
Transportation to the Symposium venue is not included.

Make human connections at our Party of the Year
to celebrate our Digital Marketing Event of the Year

Wednesday, November 6
7:00 pm – 11:00 pm
Universal Studios Florida

Busses will being departing from the Dolphin Convention Center entrance at 6:30pm

Learn more

Ready to register for Sitecore Symposium 2019?

Thank you to our sponsors