November 10-12, 2026
Orlando
AI has blown up the old rules. Buyers now ask an AI assistant, a search engine, or an LLM agent and get an answer about your brand that you didn't write and don't fully control. And marketers are stuck in the middle, expected to be found, trusted, chosen, and personal using yesterday's systems.
At Sitecore Symposium 2026, we're rewiring the playbook for the next era of discoverability and digital experience. No fluff. No crystal balls. Just the people, ideas, and strategies helping marketers adapt, compete, and outpace what's next.
Make your brand the answer, wherever customers ask.
At Symposium, you'll see how Sitecore and Scrunch help brands turn AI visibility into action, from understanding how they show up to improving the signals, content, and experiences that influence whether they get found, trusted, and chosen.
Register and receive a complimentary AI Discoverability Audit powered by Scrunch
Symposium 2026
Agenda at a glance
Plan your Symposium week from Tuesday, Nov. 10 through Friday, Nov. 13.
Nov. 10
Pre-Conference Day
Optional pre-conference training
additional costs apply
Partner Connect, 2:30-5:30 PM
Sitecore Partner programming only
Welcome Reception, 5:30-7:30 PM
Digital Impact Awards Reception
invite only
MVP Reception
invite only
Nov. 11
Main Conference Day 1
Keynotes
Breakout Sessions
Solutions Pavilion
Happy Hour
Free Evening
Nov. 12
Main Conference Day 2
Keynotes
Breakout Sessions
Solutions Pavilion
Closing networking event
Nov. 13
MVP Summit
Invite-only MVP programming
Agenda details, timings, and keynote announcements may change. Browse available breakout sessions below.
Travel planning
Recommended arrival
Tuesday, Nov. 10
Plan to arrive at the hotel in time for the Welcome Reception, open to all registrants in the Solutions Pavilion, 5:30-7:30 PM.
Main Conference
Wednesday-Thursday, Nov. 11-12
Recommended departure
Friday, Nov. 13
Registration is open
Make your plans. Join the conversation.
Reserve your place at Symposium 2026 and experience four days of ideas, connection and momentum in Orlando.
Five tracks
Track 1
Discoverability for the agent era
Understand how agentic AI is changing discoverability, orchestration, and the marketer's role in guiding machine-assisted experiences.
The future of marketing is agentic
See how Sitecore is creating a marketer-first workspace where intelligent agents combine brand knowledge, customer intelligence, content, and performance data. Marketers can review recommendations, approve actions, and manage work from strategy through execution.
Your brand's new front door: how buying behavior has changed, and why marketing has to change with it
Customers are discovering brands long before they visit a website. AI assistants, search engines, communities, reviews, and social platforms are reshaping how people research and evaluate solutions. Learn what the modern discovery journey looks like and what it means for your marketing strategy.
Understanding what influences AI, search engines, and buyers
What causes some brands to become the obvious choice while others remain invisible? Explore the signals that shape discoverability, from authority and relevance to digital reputation, and learn where marketing teams should focus to earn greater visibility.
Building digital experiences that are easier to find, understand, and trust
Discover how site architecture, content organization, metadata, and digital experience influence how customers and AI-powered search tools discover and evaluate your brand.
Creating content that earns trust and drives action
Publishing more content isn't enough. Learn how leading organizations develop content that answers customer questions, establishes expertise, and continues delivering value long after it's published.
Beyond the website: strengthening the digital footprint that influences buying decisions
Your website is only one part of your brand story. See how reviews, communities, partners, analysts, social channels, and industry publications shape customer perception and influence discovery.
Measuring what matters in the era of discoverability
Traffic and rankings tell only part of the story. Explore emerging approaches for understanding discoverability, buyer engagement, and marketing's contribution to business growth.
Building the discoverability team: the people, skills, and processes behind modern marketing
As discoverability becomes a strategic priority, marketing organizations are evolving. Learn how leading teams are redefining roles, adopting new workflows, and building capabilities for long-term success.
Scaling trust: managing content and governance across the enterprise
Learn practical strategies for keeping content accurate, trusted, and consistent across brands, products, regions, and channels while enabling teams to move faster.
The future of being found: preparing for the next generation of customer discovery
From changing buyer behavior to emerging technologies, explore the trends that will shape how brands are discovered, evaluated, and chosen in the years ahead.
Track 2
Content management for the AI era
Explore how brands can stay visible and trusted as search evolves and customer journeys span human audiences, AI answers, and agent-mediated discovery.
All bets on digital: PENN Entertainment's journey to SitecoreAI
In the fast-moving world of gaming and entertainment, every interaction matters. Join PENN Entertainment and Americaneagle.com to learn how they transformed from Sitecore XM to a unified, AI-powered platform, accelerating delivery, streamlining operations, and enabling personalized customer journeys at scale.
From DAM dark matter to asset intelligence: unlocking hidden value in Sitecore Content Hub
Your Sitecore Content Hub holds a goldmine of data. Insights Hub uncovers audit intelligence, session tracking, and analytics. Connect related sysmtes from social media to DAM systems to reveal asset performance. Discover how leading enterprises turn asset management into a data-driven strategy.
How to use Scrunch to get your brand cited by AI: a proven citation playbook
Buyers ask ChatGPT, Perplexity, and Gemini before they reach your site, yet most brands don't know if they're being cited. Learn how to use Scrunch to track citations, uncover competitive gaps, improve Sitecore content, and measure gains with actionable metrics.
Your next visitor is an AI-is your content ready to be cited?
AI visibility monitoring is becoming standard practice. As AI visibility gaps become measurable, the challenge shifts from tracking them to acting on them. Explore how bringing intelligence into the authoring experience helps editors see a page's citation status as they write.
From XMC to SitecoreAI: a large global manufacturer's journey to the ultimate marketing enablement
Join Atkore and Horizontal Digital as they share the path Atkore took to activate the SitecoreAI capabilities that empower its global, B2B marketing organization. Hear about Atkore’s journey from enabling data and technology to empowering marketers to achieve their experience and growth goals.
Beyond replatforming: how Bayer is building an AI-ready digital ecosystem
Bayer is transforming its global digital ecosystem for the AI era across 65+ websites, an intranet, and 60+ languages. Join Bayer and Valtech to learn how SitecoreAI, Vercel's agentic infrastructure, and a One Team model streamlined operations, accelerated delivery, and enabled future innovation.
Show up or get left out: is your brand visible when AI answers?
AI shapes what buyers believe about your brand before they reach your site, yet many brands are misrepresented or left out entirely. Join Mo Cherif and industry practitioners to discuss what Sitecore's acquisition of Scrunch means: moving from knowing you're invisible in AI answers to actually fixing it.
If you can't optimize everything, what comes first? Auditing your website for the AI answer era
Your website may be invisible in moments that matter most. It was built for people and Google, not AI answer engines. In this hands-on workshop, learn a framework to audit every page and decide what to archive, prioritize, or reformat for AI consumption.
Boston Beer balances brand autonomy and enterprise consistency across a modern Sitecore platform
How do you modernize a portfolio of brand sites without making every brand feel the same? Join Boston Beer and Verndale to learn how they're using SitecoreAI, shared architecture, search, and content operations to scale delivery while preserving each brand's unique identity.
Track 3
Digital asset strategy and brand visibility
Discover how an AI-ready content supply chain helps brands organize, activate, and reuse digital assets and structured content to stay consistent, credible, and discoverable across every experience.
How Michigan State University rewired digital publishing with Sitecore Content Hub
For many organizations, DAM starts as a place to store and manage assets. But as content demands grow, it becomes part of a broader content operations model. Learn how MSUToday connected DAM, CMP, and digital publishing into a structured, governed, and scalable operating model.
The app ecosystem: a live tour of the marketplace roadmap
Sitecore Marketplace is changing how marketers, developers, and partners extend SitecoreAI. Join a live tour of the marketplace, see available capabilities, explore the roadmap ahead, and learn how to build, publish, and monetize apps in a secure, AI-ready environment.
Zero-touch publishing: from intake chaos to AI content ops
See how FTI Consulting turned expert bio intake into a zero-touch publishing model with help from Zont Digital. Learn how content models, workflows, AI import, editorial guardrails, SEO/GEO metadata, and human in the loop reduced processing time by 81% and saved 1,335 hours annually.
From prompt to page: content agents trained on your SitecoreAI model
Generative AI can accelerate content creation, but often ignores structure and brand standards. Learn how Hexagon built content agents trained on the SitecoreAI content model, producing structured, on-brand content that maps to real templates. See the blueprint behind an AI-native content supply chain.
From rebuild to AI readiness: how CIMIC built a scalable content foundation
CIMIC Group's move to Sitecore SaaS was more than a platform rebuild. Join CIMIC and Codehouse to learn how they modernized its content operating model, improved governance at scale, introduced Sitecore Marketplace-enabled scheduled publishing, turned on SitecoreAI, and is now preparing for AI-enabled content operations.
Building an AI-native content supply chain with Content Hub, Connect, Jasper, and XP
Join Cushman & Wakefield to see how it built an AI-native content supply chain that transforms research PDFs into SEO-optimized digital experiences. Learn how Sitecore Content Hub, Connect, Jasper AI, and XP automate content enrichment while maintaining governance and control.
Using SitecoreAI for the content operations of a country
As traveler discovery shifts to AI assistants and large language models, Tourism Australia is rethinking content strategy for an AI-first audience. Learn how the organization is building an AI-native content supply chain with SitecoreAI, Content Hub, and Scrunch.
Growth and storytelling with our tools
The teams pulling ahead aren't just adopting tools. They're building narratives that make them indispensable. See how Sitecore uses its own stack to turn product signals into content, personalize experiences, and create a repeatable growth engine built on measurable results.
Track 4
Orchestrating experiences with agents
Explore how AI agents are reshaping the way brands design, deliver, and optimize personalized customer experiences.
From prompt to performance: what happens when AI agents join the marketing team
When a product marketing team is preparing for a major launch, they have product documentation, research reports, sales materials, and campaign goals, but only days to create content, landing pages, and personalized experiences. What happens when AI agents become active participants in the process?
From chaos to campaign: AI as your marketing control tower
The gap between strategy and execution isn't a content problem. It's a translation problem. Starting from chaos and ending with a campaign, this session will demonstrate an in-editor assistant inside Sitecore Pages that bridges brand-aware, document-driven, and capable of agentic actions across page creation, media selection, and page personalization.
Reimagining personalized customer experiences with AI: beyond search, beyond expectations
What if every search could think, adapt, and guide customers like a trusted consultant? See how Shure is using AI to deliver personalized, intent-driven experiences that help customers discover, compare, troubleshoot, and make confident decisions.
Synthetic Audiences for SitecoreAI
Learn how Synthetic Audiences for SitecoreAI provide persona-level feedback before content goes live. Join EPAM to see how synthetic personas review, score, and improve content with automated recommendations, helping teams reduce research time, boost resonance, and publish with confidence.
FastLane live: reimagining Sitecore delivery with AI
AI is reshaping more than how developers write code. In this live FastLane demo, see an AI-native software delivery lifecycle built on modern engineering practices, human-in-the-loop governance, and agent-assisted development that reduces risk, improves quality, and creates sustainable SitecoreAI solutions.
Pathway 2.0-the agentic migration: from an application to a toolset
Pathway 2.0 turns migration into a composable toolset with agent-callable capabilities, built-in logging, and step-level traceability. Learn how Sitecore supports Sitecore and non-Sitecore migration paths, and why observable, agentic tooling is a durable foundation for modernization.
Track 5
Rewiring your martech stack
Explore how modern marketing teams are assembling AI-ready stacks that make discoverability actionable and connect technology decisions to measurable growth.
Your Sitecore investment is worth more than you're getting from it
Everyone has an opinion on what you should do with your Sitecore investment. This session skips the opinions. What you'll get instead: an honest read on SitecoreAI, a clear framework for what comes next, and a smarter approach to investing in a platform you've spent years building on.
Building custom harnesses to accelerate development for SitecoreAI
AI coding tools are everywhere, but many teams are stuck in a loop of prompting and tweaking. This session introduces harness engineering: an agent-first approach using coordinated AI agents with defined roles, structured outputs, and clear guardrails to make AI coding repeatable and trustworthy.
One platform, global reach: how Henry Schein rewired content operations across 33 countries
Managing digital assets at a global scale is no longer just a DAM challenge. Join Henry Schein and EPAM to learn how they transformed fragmented assets, product data, teams, and markets across 33 countries into a unified platform powered by Sitecore Content Hub, creating a foundation for AI-driven content operations.
Never leave your IDE again: build a Sitecore site in minutes with AI
Build a complete Sitecore website without leaving your IDE. Learn how an agentic pipeline using Content SDK head apps and SitecoreAI takes you from idea to a running site in minutes. See what makes this possible, what breaks along the way, and how to design a system that actually delivers.
The honest guide to Sitecore licensing: what you are really paying for
As a 3x Sitecore MVP and CEO of diagema GmbH, Andreas Kölle has seen what happens when clients make platform decisions based on sticker price alone. Kölle breaks down what you're actually paying for with Sitecore, the real cost drivers, and how to build an honest total cost of ownership case that stands up to scrutiny.
From content team to content system: how IFS transformed content ops for the agentic era
When content demand grew and resources shrank, IFS had to rethink content operations. Explore how IFS is evolving from a content team into a content system: humans owning strategy and creativity while AI handles execution, validation, and governance.
Switching off Adobe at enterprise scale
TeamViewer—a $1BN global software company—left Adobe Experience Manager. Hear why the platform no longer worked at enterprise scale, how TeamViewer evaluated SitecoreAI, and what the migration revealed about Sitecore's readiness for complex global digital operations.
From strategy to stack: how CDM Smith built a connected digital experience platform
Explore how CDM Smith transformed its digital experience strategy on Sitecore XM Cloud. By aligning stakeholders, connecting business platforms, and elevating the user experience, the team created a stronger digital front door and achieved double-digit growth across key KPIs.
The Content Hub advantage: how BCG reclaimed valuable time through governance and AI
Content is only valuable when people can find it, trust it, and use it. See how Boston Consulting Group and Americaneagle.com transformed fragmented content into a governed ecosystem with Sitecore Content Hub, improving discoverability, reducing risk, and freeing 40,000+ hours for higher-value work.
The AI-ready foundation: how WellSpan turned Sitecore into an omnichannel experience engine
Join WellSpan and Alliance Innovations to learn how reusable components, shared content, and governed design systems accelerated delivery and created a scalable foundation for future digital experiences.
Building the demo orchestrator-the technical/AI layer
Sitecore rebuilt sales demos as an AI-driven orchestrator that creates environments, content, and personas on demand while composing products into a repeatable story SEs can run in minutes. Learn the architecture, guardrails, and lessons behind making AI dependable in front of customers.
AI, meet XM/XP: putting agents to work with your content platform
Marketing teams need more content, in more languages, across more channels. See what's possible when AI agents work directly with XM/XP content, helping teams draft pages, repurpose content, and create market-ready copy, with guardrails that keep AI within your control.
Power the conversation
- Accessibility
- AEO/GEO
- Agentic AI
- Analytics and optimization
- Architecture and scale
- Artificial intelligence
- Brand trust, privacy, and ethics
- Cloud and SaaS strategy
- Commerce
- Content management systems
- Content operations
- Content strategy
- Customer data platform
- Development
- DevOps
- Digital asset management
- Digital experience design and optimization
- Digital experience strategy
- Digital transformation
- Discover
- Information security and data privacy
- Explore
- Growth
- Integration
- Marketplace
- Martech stack
- Multimodal content strategy
- Omnichannel strategy
- Personalization
- Search
- Trust
- Visibility
Sitecore Symposium 2026
The Sitecore Digital Impact Awards are back
The Sitecore Digital Impact Awards celebrate the organizations redefining what's possible in digital experience. Across six categories, we're recognizing the teams delivering results that matter, and the winners will be announced at this year's Symposium.
Nominations closed July 10.
Award categories
Business Impact Award
Content & Experience Innovation Award
Intelligent Tech Stack Award
Digital Experience Leadership Award
Most Innovative Use of Sitecore Award
Market Trailblazer Award
FAQ
Sitecore Symposium is Sitecore's biggest global event. It educates, inspires, and creates new connections for powering brand experiences. Executives, marketers, developers, Sitecore customers, in-house Sitecore experts, and solution and technology partners from around the world come together for this event.
Attendees hear compelling, real-world customer success stories and learn best practices from businesses and organizations like theirs. They also learn about new products, updates to current solutions, and Sitecore's product roadmap.
With dynamic speakers, innovative thought leaders, and representatives from a range of global brands and industries, Sitecore Symposium creates connections, sparks ideas, and offers actionable insights for every attendee.
Purchase your general conference pass in advance to receive discounted pricing.
| Pass type | Price | Availability |
|---|---|---|
| Early Bird | $1,200 | July 23 - September 7 |
| Advanced | $1,700 | September 8 - October 10 |
| Regular / Onsite | $2,000 | October 11 - November 12 |
All prices are in US dollars.
Yes. To qualify for a group discount, tickets must be purchased together in one transaction.
Groups of three or more attendees from the same organization receive $100 off each general conference pass. The discount applies to Early Bird, Advanced, and Regular / Onsite pricing, but cannot be combined with other discounts.
Groups of eight or more attendees from the same organization can contact [email protected] to ask about additional discount offers.
A general conference pass includes access to mainstage keynotes, breakout sessions, customer showcases, the Solutions Pavilion / Expo, Guru Garden appointments, demonstrations at The Core, networking meetups, theatre sessions, welcome reception and happy hour, Symposium's exclusive party, breakfast, lunch, refreshments, and opportunities to qualify for prizes and giveaways.
Some experiences, including the SYMporium swag store, pre-conference seminars and certifications, and discounted hotel rooms, may require an additional cost.
Cancellations must be made in writing to [email protected].
Sitecore will refund 100% of registration fees, less a $150 USD processing fee, for cancellations received by September 30, 2026, at 4:00 PM EST.
Sitecore will refund 50% of registration fees for cancellations received by October 15, 2026, at 4:00 PM EST.
Cancellations received after that date are non-refundable. Because meal and seating plans are based on event registrations and venue guarantees, attendees should notify Sitecore as soon as plans change. No-shows are not eligible for registration fee refunds.
Yes. Sitecore has reserved a room block at the Walt Disney World Dolphin Resort, Orlando, so attendees can book accommodations at a discounted rate. Attendees can book their room after completing registration. Rooms are subject to availability and must be booked before October 9, 2026.
The discounted room rate is $279 per night, plus a $50 resort fee and 6.5% state tax. Fees and taxes are subject to change.
Visit the United Airlines website and complete your purchase using discount code ZSVE945750.
US 50 States and Canada passengers can also call a professional travel agency, book online through United meeting travel, or call United Reservations Meetings Desk at 800-426-1122 and provide the discount code and agreement code. The booking fee is waived for meeting reservations.
Passengers outside the US 50 States and Canada can call a professional travel agency or book online through United meeting travel.
When passengers fly to Orlando using code ZSVE945750, the agreement provides discounts on United flights and other approved airlines. United flights are flights operated by United or operated by other airlines and branded United Express.
Eligible flight categories include:
- Flights via the Atlantic, including selected marketed or operated flights by Air Canada, Austrian Airlines, Tyrolean Airways, Brussels Airlines, Lufthansa German Airlines, Eurowings Discover, and Swiss International Air Lines. Additional carriers for travel within Europe, the Middle East, Africa, and India may be permitted between select cities.
- Flights via the Pacific, including United-operated and marketed flights and United codeshare flights operated by All Nippon Airways and Air New Zealand. Japan point-of-origin flights are excluded.
- Canada point-of-sale flights, including United-operated and marketed flights and United codeshare flights operated by Air Canada, Austrian Airlines, Brussels Airlines, Lufthansa German Airlines, Swiss International Air Lines, All Nippon Airways, and Air New Zealand. Flights marketed by Air Canada are excluded.
- United.com bookings, including United-operated and marketed flights and United codeshare flights operated by Air Canada, Austrian Airlines, Brussels Airlines, Lufthansa German Airlines, Swiss International Air Lines, All Nippon Airways, and Air New Zealand. Flights marketed by Air Canada are excluded.
Discount levels are based on the first letter of the fare basis. Discounts are not permitted on Basic Economy fares, including passenger types EOU, ERU, ERS, and ERT. Discounts are valid for event travel only and are not intended for individual corporate or leisure travel. Discounts are not applicable when the point of origin is Japan.
| Region / route | Fare basis letters | Discount |
|---|---|---|
| Within US 50 States and between US 50 States and Canada | J, C, O, Y, B, M, E, U, H | 8% |
| Within US 50 States and between US 50 States and Canada | D, Z, P, A, Q, V, W, S, T, L | 2% |
| Originating Europe, Middle East, Africa, and India to US 50 States | A*, M, U, H | 10% |
| Originating Europe, Middle East, Africa, and India to US 50 States | F, J, C, D, Z, O, G*, A**, E, Y, B, Q, V, W, S, T, L, K | 5% |
* A/G booking class on Lufthansa, Swiss International Air Lines, Brussels Airlines, and Austrian Airlines only.
** A booking class on United only.
Attendees should bring their own laptop to participate in the hands-on portion of a training session and to take a certification exam.
This applies to:
- SitecoreAI for marketers
- SitecoreAI Agent Builder Workshop
- Sitecore Certification Exams
Register for Sitecore Symposium 2026
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