Human Connections      in a Digital World

That’s a wrap. You made Symposium epic — thank you for joining us in Orlando! Now get ready for deep-dish pizza, jibaritos, and a backward running river. Sitecore Symposium is headed to Chicago October 26-29, 2020.

Symposium Online is now available
Experience the digital marketing event of the year online.
Watch for new content being added.

Symposium Online


How can brands thrive in a world where everyone wants to feel like a preferred customer? By connecting with people in new and lasting ways. This year’s Symposium explored all the strategies and tactics brands can employ to deliver the best experience to each customer, every time.

2019 Symposium highlights
Couldn’t make this year’s Symposium?
Watch the 2019 highlight video:

Guest speaker

Magic Johnson

The Magic of Winning

In this engaging keynote, basketball Hall of Famer, Olympic gold medalist, and entrepreneur Magic Johnson will talk about his incredibly successful career both on the court and in the boardroom. Magic will inspire Symposium attendees with the story of his stunning ascent, his philosophy for success – including the importance of understanding who your customer is and how to connect with them in the digital age — and his vision for a bright future. Part of Magic’s keynote will include a fireside chat and taking audience questions. As an entrepreneur, he partnered with Sony Pictures to develop Magic Johnson Theatres. In 1998, he teamed with Starbucks to become the only franchisee in the history of the company, acquiring and eventually selling 125 stores.

Why attend?

  • Align


    Hear from the experts on ways to bring marketing, IT, and the C-Suite together around your digital transformation goal.

  • Deliver


    Learn best practices in using Sitecore’s digital experience platform for content, commerce, and personalization.

  • Thrive


    Get new ideas for creating lifelong connections with your customers.


Connecting Digital First
to Customer Experience

How do you get C-Suite alignment around your digital transformation initiative? We’ll cover the hot topics, from digital strategies to building customer trust and how to leverage AI. Learn how personalization, marketing automation, analytics, and customer data can drive better customer experiences. We’ll go deep into content management, experience design, omnichannel experiences, and more.

Keynote Speakers

Brendan Witcher

Forrester Research, VP and Principal Analyst

Desta Price

Sitecore, EVP, Product Management

Elissa Fink

CMO Adviser and Board Member

Emily Freeman

Technologist and Author, DevOps for Dummies

Jake Johannsen

Symposium Emcee, Comedian

Magic Johnson

Basketball Hall of Famer, Olympic gold medalist, and entrepreneur

Mark Frost

Sitecore, Chief Executive Officer

Paige O'Neill

Sitecore, Chief Marketing Officer


World-Renowned, award-winning photographer

Dr. Rana el Kaliouby

Pioneer in Human Perception AI

Vijayanta Gupta

Sitecore, Global Vice President of Strategy & Industries

Thank you to our sponsors