November 10-12, 2026
Orlando
AI has blown up the old rules. Customers expect everything to be faster, smarter, and more personal. And marketers are stuck in the middle, expected to deliver magic with yesterday's systems.
At Sitecore Symposium 2026, we're rewiring the playbook. No fluff. No crystal balls. Just the people and ideas shaping the next era of digital experience.
Because knowing “AI discovery matters” is not a strategy.
Five tracks
Brand visibility and content management
Explore how brands can stay visible and trusted as search and customer journeys change.
The alternative AI-native content supply chain
Structured, modular, machine-ready content and the operating models needed to support it.
Orchestrating experiences with agents
Agent-led journeys and the next evolution of personalized customer experiences.
Rewiring your martech stack
Cutting through martech complexity and building a technology foundation ready for AI and scale.
Discoverability for the Agent Era
Explore how digital experience is evolving for the agent era and share practical strategies for creating experiences that are scrunched for both people and the AI systems influencing their decisions.
Power the conversation
- Accessibility
- AEO/GEO
- Agentic AI
- Analytics and optimization
- Architecture and scale
- Artificial intelligence
- Brand trust, privacy, and ethics
- Cloud and SaaS strategy
- Commerce
- Content management systems
- Content operations
- Content strategy
- Customer data platform
- Development
- DevOps
- Digital asset management
- Digital experience design and optimization
- Digital experience strategy
- Digital transformation
- Discover
- Information security and data privacy
- Explore
- Growth
- Integration
- Marketplace
- Martech stack
- Multimodal content strategy
- Omnichannel strategy
- Personalization
- Search
- Trust
- Visibility
Sitecore Symposium 2026
The Sitecore Digital Impact Awards are back
The Sitecore Digital Impact Awards celebrate the organizations redefining what's possible in digital experience. Across six categories, we're recognizing the teams delivering results that matter, and the winners will be announced at this year's Symposium.
Nominations closed July 10.
Award categories
Business Impact Award
Content & Experience Innovation Award
Intelligent Tech Stack Award
Digital Experience Leadership Award
Most Innovative Use of Sitecore Award
Market Trailblazer Award
FAQ
Sitecore Symposium is Sitecore's biggest global event. It educates, inspires, and creates new connections for powering brand experiences. Executives, marketers, developers, Sitecore customers, in-house Sitecore experts, and solution and technology partners from around the world come together for this event.
Attendees hear compelling, real-world customer success stories and learn best practices from businesses and organizations like theirs. They also learn about new products, updates to current solutions, and Sitecore's product roadmap.
With dynamic speakers, innovative thought leaders, and representatives from a range of global brands and industries, Sitecore Symposium creates connections, sparks ideas, and offers actionable insights for every attendee.
Purchase your general conference pass in advance to receive discounted pricing.
| Pass type | Price | Availability |
|---|---|---|
| Early Bird | $1,200 | July 23 - September 7 |
| Advanced | $1,700 | September 8 - October 10 |
| Regular / Onsite | $2,000 | October 11 - November 12 |
All prices are in US dollars.
Yes. To qualify for a group discount, tickets must be purchased together in one transaction.
Groups of three or more attendees from the same organization receive $100 off each general conference pass. The discount applies to Early Bird, Advanced, and Regular / Onsite pricing, but cannot be combined with other discounts.
Groups of eight or more attendees from the same organization can contact [email protected] to ask about additional discount offers.
A general conference pass includes access to mainstage keynotes, breakout sessions, customer showcases, the Solutions Pavilion / Expo, Guru Garden appointments, demonstrations at The Core, networking meetups, theatre sessions, welcome reception and happy hour, Symposium's exclusive party, breakfast, lunch, refreshments, and opportunities to qualify for prizes and giveaways.
Some experiences, including the SYMporium swag store, pre-conference seminars and certifications, and discounted hotel rooms, may require an additional cost.
Cancellations must be made in writing to [email protected].
Sitecore will refund 100% of registration fees, less a $150 USD processing fee, for cancellations received by September 30, 2026, at 4:00 PM EST.
Sitecore will refund 50% of registration fees for cancellations received by October 15, 2026, at 4:00 PM EST.
Cancellations received after that date are non-refundable. Because meal and seating plans are based on event registrations and venue guarantees, attendees should notify Sitecore as soon as plans change. No-shows are not eligible for registration fee refunds.
Yes. Sitecore has reserved a room block at the Walt Disney World Dolphin Resort, Orlando, so attendees can book accommodations at a discounted rate. Attendees can book their room after completing registration. Rooms are subject to availability and must be booked before October 9, 2026.
The discounted room rate is $279 per night, plus a $50 resort fee and 6.5% state tax. Fees and taxes are subject to change.
Visit the United Airlines website and complete your purchase using discount code ZSVE945750.
US 50 States and Canada passengers can also call a professional travel agency, book online through United meeting travel, or call United Reservations Meetings Desk at 800-426-1122 and provide the discount code and agreement code. The booking fee is waived for meeting reservations.
Passengers outside the US 50 States and Canada can call a professional travel agency or book online through United meeting travel.
When passengers fly to Orlando using code ZSVE945750, the agreement provides discounts on United flights and other approved airlines. United flights are flights operated by United or operated by other airlines and branded United Express.
Eligible flight categories include:
- Flights via the Atlantic, including selected marketed or operated flights by Air Canada, Austrian Airlines, Tyrolean Airways, Brussels Airlines, Lufthansa German Airlines, Eurowings Discover, and Swiss International Air Lines. Additional carriers for travel within Europe, the Middle East, Africa, and India may be permitted between select cities.
- Flights via the Pacific, including United-operated and marketed flights and United codeshare flights operated by All Nippon Airways and Air New Zealand. Japan point-of-origin flights are excluded.
- Canada point-of-sale flights, including United-operated and marketed flights and United codeshare flights operated by Air Canada, Austrian Airlines, Brussels Airlines, Lufthansa German Airlines, Swiss International Air Lines, All Nippon Airways, and Air New Zealand. Flights marketed by Air Canada are excluded.
- United.com bookings, including United-operated and marketed flights and United codeshare flights operated by Air Canada, Austrian Airlines, Brussels Airlines, Lufthansa German Airlines, Swiss International Air Lines, All Nippon Airways, and Air New Zealand. Flights marketed by Air Canada are excluded.
Discount levels are based on the first letter of the fare basis. Discounts are not permitted on Basic Economy fares, including passenger types EOU, ERU, ERS, and ERT. Discounts are valid for event travel only and are not intended for individual corporate or leisure travel. Discounts are not applicable when the point of origin is Japan.
| Region / route | Fare basis letters | Discount |
|---|---|---|
| Within US 50 States and between US 50 States and Canada | J, C, O, Y, B, M, E, U, H | 8% |
| Within US 50 States and between US 50 States and Canada | D, Z, P, A, Q, V, W, S, T, L | 2% |
| Originating Europe, Middle East, Africa, and India to US 50 States | A*, M, U, H | 10% |
| Originating Europe, Middle East, Africa, and India to US 50 States | F, J, C, D, Z, O, G*, A**, E, Y, B, Q, V, W, S, T, L, K | 5% |
* A/G booking class on Lufthansa, Swiss International Air Lines, Brussels Airlines, and Austrian Airlines only.
** A booking class on United only.
Attendees should bring their own laptop to participate in the hands-on portion of a training session and to take a certification exam.
This applies to:
- SitecoreAI for marketers
- SitecoreAI Agent Builder Workshop
- Sitecore Certification Exams
Stay informed
Get key updates about Symposium 2026 announcements, deadlines, and speaker news.