The Magic of Winning
In this engaging keynote, basketball Hall of Famer, Olympic gold medalist, and entrepreneur Magic Johnson will talk about his incredibly successful career both on the court and in the boardroom. Magic will inspire Symposium attendees with the story of his stunning ascent, his philosophy for success – including the importance of understanding who your customer is and how to connect with them in the digital age — and his vision for a bright future. Part of Magic’s keynote will include a fireside chat and taking audience questions. As an entrepreneur, he partnered with Sony Pictures to develop Magic Johnson Theatres. In 1998, he teamed with Starbucks to become the only franchisee in the history of the company, acquiring and eventually selling 125 stores.
How can brands thrive in a world where everyone wants to feel like a preferred customer? By connecting with people in new and lasting ways. This year's Symposium explores all the strategies and tactics brands can employ to deliver the best experience to each customer, every time.
Don’t miss the most important digital marketing event of the year!
Hear from the experts on ways to bring marketing, IT, and the C-Suite together around your digital transformation goal.
Learn best practices in using Sitecore’s digital experience platform for content, commerce, and personalization.
Get new ideas for creating lifelong connections with your customers.
Connecting Digital First
to Customer Experience
How do you get C-Suite alignment around your digital transformation initiative? We’ll cover the hot topics, from digital strategies to building customer trust and how to leverage AI. Learn how personalization, marketing automation, analytics, and customer data can drive better customer experiences. We’ll go deep into content management, experience design, omnichannel experiences, and more.
Forrester Research, VP and Principal Analyst
Sitecore, EVP, Product Management
CMO Adviser and Board Member
Technologist and Author, DevOps for Dummies
Symposium Emcee, Comedian
Basketball Hall of Famer, Olympic gold medalist, and entrepreneur
Sitecore, Chief Executive Officer
Sitecore, Chief Marketing Officer
World-Renowned, award-winning photographer
Dr. Rana el Kaliouby
Pioneer in Human Perception AI
Sitecore, Global Vice President of Strategy & Industries
2018 Symposium highlights
Couldn’t make it to last year’s Symposium?
Watch the 2018 Highlights videos:
Next up, watch the opening keynote from 2018:
“Elevate the Experience to Transform Your Business,”
with Sitecore CEO Mark Frost and Sitecore CMO Paige O’Neill.
Make human connections at our Party of the Year
to celebrate our Digital Marketing Event of the Year
Wednesday, November 6
7:00 pm – 11:00 pm
Universal Studios Florida
Busses will begin departing from the Dolphin Convention Center entrance at 6:30pm
Thank you to our sponsors