New research
40% of AI assistant sessions never touch the open web
New Scrunch Labs research reveals how AI is reshaping brand discovery, and why website analytics alone can miss its influence.
Thanks for rewiring what’s possible.
At Symposium 2026, we put Marketing Rewired into motion. We explored how buyers are changing and how marketing teams can turn fresh thinking into real growth.
We also introduced MarketingIQ, which connects market opportunities with your brand’s knowledge and puts AI agents to work across your marketing systems.
Thanks for bringing your questions and ambition. We can’t wait to see what you do next.
Virtual Symposium registration
Missed us in Orlando? There’s still time to get rewired. Join virtual Symposium for the big ideas and practical insights to help you put AI to work.
Count me inSymposium on Tour
We're bringing the best of Symposium to a city near you. Join Sitecore leaders, customers, and partners for real success stories, practical AI ideas, and a closer look at SitecoreAI and Scrunch.
News from Symposium
New research
New Scrunch Labs research reveals how AI is reshaping brand discovery, and why website analytics alone can miss its influence.
Product launch
Discover the third-party sources shaping AI recommendations, and turn that intelligence into targeted outreach to strengthen your brand's presence.
Sitecore Symposium 2026
At Symposium 2026, we celebrated the organizations redefining what's possible in digital experience. Discover this year's Sitecore Digital Impact Awards winners and the work delivering results that matter across six categories.
Award categories
Business Impact Award
Content & Experience Innovation Award
Intelligent Tech Stack Award
Digital Experience Leadership Award
Most Innovative Use of Sitecore Award
Market Trailblazer Award
Sitecore Symposium 2026
At Symposium 2026, we celebrated the organizations redefining what's possible in digital experience. Discover this year's Sitecore Digital Impact Awards winners and the work delivering results that matter across six categories.
Award categories
Business Impact Award
Content & Experience Innovation Award
Intelligent Tech Stack Award
Digital Experience Leadership Award
Most Innovative Use of Sitecore Award
Market Trailblazer Award
Sitecore Symposium is Sitecore's biggest global event. It educates, inspires, and creates new connections for powering brand experiences. Executives, marketers, developers, Sitecore customers, in-house Sitecore experts, and solution and technology partners from around the world come together for this event.
Attendees hear compelling, real-world customer success stories and learn best practices from businesses and organizations like theirs. They also learn about new products, updates to current solutions, and Sitecore's product roadmap.
With dynamic speakers, innovative thought leaders, and representatives from a range of global brands and industries, Sitecore Symposium creates connections, sparks ideas, and offers actionable insights for every attendee.
Purchase your general conference pass in advance to receive discounted pricing.
| Pass type | Price | Availability |
|---|---|---|
| Early Bird | $1,200 | July 23 - September 7 |
| Advanced | $1,700 | November 1 - October 31 |
| Regular / Onsite | $2,000 | October 11 - November 12 |
All prices are in US dollars.
Yes. To qualify for a group discount, tickets must be purchased together in one transaction.
Groups of three or more attendees from the same organization receive $100 off each general conference pass. The discount applies to Early Bird, Advanced, and Regular / Onsite pricing, but cannot be combined with other discounts.
Groups of eight or more attendees from the same organization can contact [email protected] to ask about additional discount offers.
A general conference pass includes access to mainstage keynotes, breakout sessions, customer showcases, the Solutions Pavilion / Expo, Guru Garden appointments, demonstrations at The Core, networking meetups, theatre sessions, welcome reception and happy hour, Symposium's exclusive party, breakfast, lunch, refreshments, and opportunities to qualify for prizes and giveaways.
Some experiences, including the SYMporium swag store, pre-conference seminars and certifications, and discounted hotel rooms, may require an additional cost.
Cancellations must be made in writing to [email protected].
Sitecore will refund 100% of registration fees, less a $150 USD processing fee, for cancellations received by September 30, 2026, at 4:00 PM EST.
Sitecore will refund 50% of registration fees for cancellations received by October 15, 2026, at 4:00 PM EST.
Cancellations received after that date are non-refundable. Because meal and seating plans are based on event registrations and venue guarantees, attendees should notify Sitecore as soon as plans change. No-shows are not eligible for registration fee refunds.
Yes. Sitecore has reserved a room block at the Walt Disney World Dolphin Resort, Orlando, so attendees can book accommodations at a discounted rate. Attendees can book their room after completing registration. Rooms are subject to availability and must be booked before October 9, 2026.
The discounted room rate is $279 per night, plus a $50 resort fee and 6.5% state tax. Fees and taxes are subject to change.
Visit the United Airlines website and complete your purchase using discount code ZSVE945750.
US 50 States and Canada passengers can also call a professional travel agency, book online through United meeting travel, or call United Reservations Meetings Desk at 800-426-1122 and provide the discount code and agreement code. The booking fee is waived for meeting reservations.
Passengers outside the US 50 States and Canada can call a professional travel agency or book online through United meeting travel.
When passengers fly to Orlando using code ZSVE945750, the agreement provides discounts on United flights and other approved airlines. United flights are flights operated by United or operated by other airlines and branded United Express.
Eligible flight categories include:
Discount levels are based on the first letter of the fare basis. Discounts are not permitted on Basic Economy fares, including passenger types EOU, ERU, ERS, and ERT. Discounts are valid for event travel only and are not intended for individual corporate or leisure travel. Discounts are not applicable when the point of origin is Japan.
| Region / route | Fare basis letters | Discount |
|---|---|---|
| Within US 50 States and between US 50 States and Canada | J, C, O, Y, B, M, E, U, H | 8% |
| Within US 50 States and between US 50 States and Canada | D, Z, P, A, Q, V, W, S, T, L | 2% |
| Originating Europe, Middle East, Africa, and India to US 50 States | A*, M, U, H | 10% |
| Originating Europe, Middle East, Africa, and India to US 50 States | F, J, C, D, Z, O, G*, A**, E, Y, B, Q, V, W, S, T, L, K | 5% |
* A/G booking class on Lufthansa, Swiss International Air Lines, Brussels Airlines, and Austrian Airlines only.
** A booking class on United only.
Attendees should bring their own laptop to participate in the hands-on portion of a training session and to take a certification exam.
This applies to:
Join the marketers, digital leaders, and builders shaping what comes next.
Virtual Symposium
Missed us in Orlando? There’s still time to get rewired. We saved you a virtual seat.
Count me inNot quite
Prefer updates first? Get deadlines, speaker announcements, and key Symposium news.