This year, Symposiumhas been REWIRED

AI assistants, search engines, communities, reviews, and social platforms are reshaping how people research and evaluate solutions. Learn what the modern discovery journey looks like and what it means for your marketing strategy.

What causes some brands to become the obvious choice while others remain invisible? Explore the signals that shape discoverability, from authority and relevance to digital reputation, and learn where marketing teams should focus to earn greater visibility.

Discover how site architecture, content organization, metadata, and digital experience influence how customers and AI-powered search tools discover and evaluate your brand.

Publishing more content isn't enough. Learn how leading organizations develop content that answers customer questions, establishes expertise, and continues delivering value long after it's published.

Your website is only one part of your brand story. See how reviews, communities, partners, analysts, social channels, and industry publications shape customer perception and influence discovery.

Traffic and rankings tell only part of the story. Explore emerging approaches for understanding discoverability, buyer engagement, and marketing's contribution to business growth.

As discoverability becomes a strategic priority, marketing organizations are evolving. Learn how leading teams are redefining roles, adopting new workflows, and building capabilities for long-term success.

Learn practical strategies for keeping content accurate, trusted, and consistent across brands, products, regions, and channels while enabling teams to move faster.

From changing buyer behavior to emerging technologies, explore the trends that will shape how brands are discovered, evaluated, and chosen in the years ahead.

In the fast-moving world of gaming and entertainment, every interaction matters. Join PENN Entertainment and Americaneagle.com to learn how they transformed from Sitecore XM to a unified, AI-powered platform, accelerating delivery, streamlining operations, and enabling personalized customer journeys at scale.

Your Sitecore Content Hub holds a goldmine of data. Insights Hub uncovers audit intelligence, session tracking, and analytics. Connect social media and DAM systems to reveal asset performance. See how leading enterprises turn asset management into a data-driven strategy.

Buyers ask ChatGPT, Perplexity, and Gemini before they reach your site, yet most brands don't know if they're being cited. Learn how to use Scrunch to track citations, uncover competitive gaps, improve Sitecore content, and measure gains with actionable metrics.

AI visibility monitoring is becoming standard practice. As AI visibility gaps become measurable, the challenge shifts from tracking them to acting on them. Explore how bringing intelligence into the authoring experience helps editors see a page's citation status as they write.

Join Atkore and Horizontal Digital as they share Atkore's journey activating SitecoreAI for its global B2B marketing organization. Learn how the company moved from data and technology enablement to marketer empowerment and growth.

Bayer is transforming its global digital ecosystem for the AI era across 65+ websites and 60+ languages. Join Bayer and Valtech to learn how SitecoreAI, Vercel's agentic infrastructure, and a One Team model streamlined operations, sped delivery, and enabled innovation.

AI shapes buyer perceptions before they reach your site, yet many brands are misrepresented or left out entirely. Join Mo Cherif and industry practitioners to discuss what Sitecore's acquisition of Scrunch helps brands move from visibility to action.

Your website may be invisible in moments that matter most. It was built for people and Google, not AI answer engines. In this hands-on workshop, learn a framework to audit every page and decide what to archive, prioritize, or reformat for AI consumption.

How do you modernize a portfolio of sites without making every brand feel the same? Join Boston Beer and Verndale to learn how they're using SitecoreAI, shared architecture, search, and content operations to scale delivery while preserving each brand's identity.

DAM often starts as an asset repository but evolves into a core part of content operations. Learn how MSUToday connected DAM, CMP, and digital publishing to create a governed, scalable model for content delivery.

Sitecore Marketplace is changing how marketers, developers, and partners extend SitecoreAI. Join a live tour of Marketplace, see available capabilities, explore the roadmap, and learn how to build, publish, and monetize apps in a secure, AI-ready environment.

See how FTI Consulting turned expert bio intake into a zero-touch publishing model with help from Zont Digital. Learn how content models, workflows, AI import, editorial guardrails, SEO/GEO metadata, and human in the loop reduced processing time by 81% and saved 1,335 hours annually.

Generative AI can speed content creation but often lacks structure and brand standards. Learn how Hexagon built SitecoreAI-powered content agents that generate structured, on-brand content aligned to real templates. Explore the blueprint for an AI-native content supply chain.

CIMIC Group's move to Sitecore SaaS was more than a platform rebuild. Join CIMIC and Codehouse to learn how they modernized content operations, strengthened governance, enabled scheduled publishing, adopted SitecoreAI, and laid the foundation for AI-driven content operations.

Join Cushman & Wakefield to see how it built an AI-native content supply chain that transforms research PDFs into SEO-optimized digital experiences. Learn how Sitecore Content Hub, Connect, Jasper AI, and XP automate content enrichment while maintaining governance and control.

As traveler discovery shifts to AI assistants and large language models, Tourism Australia is rethinking content strategy for an AI-first audience. Learn how the organization is building an AI-native content supply chain with SitecoreAI, Content Hub, and Scrunch.

The teams pulling ahead aren't just adopting tools. They're building narratives that make them indispensable. See how Sitecore uses its own stack to turn product signals into content, personalize experiences, and create a repeatable growth engine built on measurable results.

Product marketing teams have product documentation, research reports, sales materials, and campaign goals, but only days to create content, landing pages, and personalized experiences in preparation for a major launch. What changes when AI agents join the process?

The gap between strategy and execution is often a translation problem. See how an in-editor assistant in Sitecore Pages transforms chaos into campaigns with brand-aware, document-driven, agentic support for page creation, media selection, and personalization.

What if every search could think, adapt, and guide customers like a trusted consultant? See how Shure is using AI to deliver personalized, intent-driven experiences that help customers discover, compare, troubleshoot, and make confident decisions.

Learn how Synthetic Audiences for SitecoreAI provide persona-level feedback before content goes live. Join EPAM to see how synthetic personas review, score, and improve content with automated recommendations, helping teams reduce time, boost resonance, and publish with confidence.

AI is reshaping more than how developers write code. In this live FastLane demo, see an AI-native software delivery lifecycle built on modern engineering practices, human-in-the-loop governance, and agent-assisted development that reduces risk, improves quality, and creates sustainable SitecoreAI solutions.

Pathway 2.0 turns migration into a composable toolset with agent-callable capabilities, built-in logging, and step-level traceability. Learn how Sitecore supports Sitecore and non-Sitecore migration paths, and why observable, agentic tooling is a durable foundation for modernization.

Everyone has an opinion on what you should do with your Sitecore investment. This session cuts through the noise with an honest read on SitecoreAI, a framework for what comes next, and a smart way to invest in a platform you've spent years building.

AI coding tools are everywhere, but many teams are stuck in a loop of prompting and tweaking. This session introduces harness engineering: an agent-first approach using coordinated AI agents with defined roles, structured outputs, and clear guardrails to make AI coding repeatable and trustworthy.

Managing digital assets at scale requires more than DAM. Join Henry Schein and EPAM to learn how they unified assets, product data, teams, and markets across 33 countries on Sitecore Content Hub, laying a foundation for AI-driven content operations.

Build a Sitecore website without leaving your IDE. Learn how an agentic pipeline using Content SDK head apps and SitecoreAI takes you from idea to a running site in minutes. See what makes this possible, what breaks along the way, and how to design a system that delivers.

As a 3x Sitecore MVP, Andreas Kölle has seen what happens when clients make decisions based on sticker price alone. Kölle breaks down what you're buying with Sitecore, the cost drivers, and how to build an honest TCO case that stands up to scrutiny.

When content demand grew and resources shrank, IFS had to rethink content operations. Explore how IFS is evolving from a content team into a content system: humans owning strategy and creativity while AI handles execution, validation, and governance.

TeamViewer—a $1BN global software company—left Adobe Experience Manager. Hear why the platform no longer worked at scale, how they evaluated SitecoreAI, and what the migration revealed about Sitecore's readiness for complex digital operations.

Explore how CDM Smith transformed its digital experience strategy on SitecoreAI. By aligning stakeholders, connecting platforms, and elevating the UX, the team created a stronger digital front door and achieved double-digit growth across key KPIs.

See how Boston Consulting Group and Americaneagle.com transformed fragmented content into a governed ecosystem with Sitecore Content Hub, improving discoverability, reducing risk, and freeing 40,000+ hours for higher-value work.

Join WellSpan and Alliance Innovations to learn how reusable components, shared content, and governed design systems accelerated delivery and created a scalable foundation for future digital experiences.

Learn how Sitecore transformed sales demos into an AI-driven orchestrator that creates environments, content, and personas on demand while building repeatable stories SEs can run in minutes. Explore the architecture, guardrails, and lessons behind customer-facing AI.

Marketing teams need more content, in more languages, across more channels. See what's possible when AI agents work directly with XM/XP content, helping teams draft pages, repurpose content, and create market-ready copy, with guardrails that keep AI within your control.